Market Operations Lead

Job Description

Description

As Market Operations Lead, you will be responsible for overseeing the day-to-day operations of our marketing team. You will work closely with our marketing director to ensure that our campaigns are running smoothly, efficiently, and effectively. You will have a deep understanding of marketing processes, tools, and trends and will use this knowledge to optimize our operations. Success in this role will be achieved by managing cross-functional teams, optimizing processes, tracking and analyzing KPIs, and continuously improving results.

Responsibilities

• Work with the marketing director to design strategies that align with our business goals and contribute to the team's growth.
• Lead cross-functional teams to execute successful campaigns across multiple channels, including email, social media, and online advertising.
• Continuously optimize our marketing processes to ensure maximum efficiency for our campaigns.
• Track and analyze KPIs, creating reports that provide insights into our campaigns' performance and use these insights to drive continuous improvements.
• Manage the marketing team's budget, ensuring all campaigns are within budget and prioritize those that provide the highest ROI.
• Ensure timely delivery of campaigns by managing timelines and updating relevant stakeholders on progress.
• Foster and maintain partnerships with third-party vendors to ensure seamless project delivery.

Requirements

• Bachelor's degree in marketing, business administration, or a related field
• A minimum of 5 years experience in marketing operations or a similar role
• Ability to lead and work effectively with cross-functional teams, including designers, content writers, and web developers
• Ability to prioritize and multitask in a fast-paced environment
• Deep understanding of marketing tools, including marketing automation, web analytics, social media management, and email marketing software.
• Strong analytical skills, with experience analyzing and interpreting marketing data
• Demonstrated experience managing budgets and allocating resources to optimize campaign spending.

Skills