Digital Marketing Coordinator

Job Description

Description

We are seeking a highly organized and detail-oriented individual to join our team as a Digital Marketing Coordinator. In this role, you will be responsible for assisting with the planning and execution of our digital marketing strategies to drive brand awareness and increase online visibility.

As a Digital Marketing Coordinator, you will collaborate with cross-functional teams to create and optimize digital marketing campaigns across various channels, including social media, email marketing, and content marketing. You will analyze and report on campaign performance, identifying areas for improvement and recommending solutions to drive optimal results.

To be successful in this role, you should have a solid understanding of digital marketing concepts, trends, and best practices. You should also possess excellent written and verbal communication skills, as well as strong analytical and problem-solving abilities. The ability to work in a fast-paced environment and manage multiple projects simultaneously is also essential.

Responsibilities

• Assist in the planning, implementation, and monitoring of digital marketing campaigns
• Coordinate with internal teams to ensure brand consistency and messaging across all digital platforms
• Create and manage content for social media platforms, including Facebook, Twitter, and Instagram
• Monitor and analyze website traffic and user engagement using Google Analytics and other tools
• Collaborate with graphic designers to develop engaging visual content for digital campaigns
• Draft and distribute email marketing campaigns to target audiences and track performance
• Maintain and update company website content, ensuring it is SEO-friendly and up to date
• Stay up to date with the latest trends and best practices in digital marketing

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in digital marketing, preferably in a coordinator or similar role
• Strong knowledge of digital marketing tools, such as Google Analytics, SEMRush, and Hootsuite
• Proficiency in social media platforms, including Facebook, Twitter, Linkedin, and Instagram
• Familiarity with content management systems, such as WordPress or Drupal
• Excellent written and verbal communication skills
• Strong analytical and problem-solving abilities
• Ability to work independently and collaboratively in a team environment
• Detail-oriented and highly organized with the ability to manage multiple projects simultaneously
• Experience in email marketing platforms, such as MailChimp or Constant Contact, is a plus

Skills