Marketing manager

Job Description

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Experience level: Mid Level (5-8 yrs exp.) Experience required: 5 Years Education level: All education level Job function: Marketing Industry: Electrical/Electronic Manufacturing Compensation: NA Total position: 1 Relocation assistance: No

CLIENT NAME: Control Resources, Inc., a Power Electronics manufacturing company in Littleton, MA

MUST HAVES:

At least 5 years of business-to-business marketing experience with a product-based company.

At least 5 years of website management requirements (experience with WordPress preferred)

RESPONSIBILITIES:

Manage website and its content. Direct and make continuous improvements to the website for Search Engine Optimizations. Handle minor updates and work closely with outside contractors for major changes to website.

Monitor and develop recommendations for SEO and updates as needed

Create and implement marketing campaigns including through the website and pay per click. Develop future campaigns based on Market Research and other data analyses.

Direct sales inquiry data for collection in HubSpot and follow-up to customer service team

Support and supervise order taking and customer service.

REQUIREMENTS:

At least 5 years of business-to-business marketing experience required

At least 5 years of website management requirements (experience with WordPress preferred)

Basic understanding of power electronics preferred

Excellent analytical abilities

Outstanding communication and interpersonal skills

Up-to-date on the latest trends and technologies in digital marketing

Excellent project management skills

This role is part-time (20-30 hrs per week) requiring a consistent schedule Mon-Fri.

Skills