Digital Marketing Manager

Job Description

We are seeking a highly experienced and motivated Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for developing and implementing our digital marketing strategies to drive online traffic, engage our target audience, and generate leads. You will work closely with our marketing team to create and execute marketing campaigns across various digital channels, including social media, email marketing, search engine optimization (SEO), content marketing, and online advertising.

The ideal candidate has a strong background in digital marketing, with a proven track record of success in driving business results and increasing brand awareness. You are creative and resourceful, with a deep understanding of digital marketing trends and best practices. You are a skilled communicator and collaborator, able to work effectively with cross-functional teams to achieve marketing objectives. You are data-driven and analytical, with the ability to leverage data and insights to optimize marketing performance and ROI.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive online traffic and generate leads
• Manage and optimize social media accounts to increase brand awareness and engagement
• Create and implement email marketing campaigns to nurture leads and drive conversions
• Conduct keyword research and optimize website content for search engines
• Oversee the production of high-quality content, including blog posts, articles, and video content
• Monitor and analyze marketing performance metrics, and make data-driven recommendations for improvement
• Stay up-to-date with digital marketing trends and best practices, and share insights and recommendations with the team

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• Minimum of 5 years of experience in digital marketing, with demonstrated success in driving business results
• Strong knowledge of digital marketing channels, tools, and best practices
• Proven experience in managing social media accounts and campaigns
• Proficiency in email marketing platforms and marketing automation tools
• In-depth understanding of SEO techniques and best practices
• Excellent written and verbal communication skills
• Strong analytical and problem-solving abilities
• Ability to work effectively in a fast-paced, deadline-driven environment
• Highly organized and detail-oriented
• Proven ability to manage multiple projects and priorities
• Ability to collaborate effectively with cross-functional teams

Skills