Product Marketing Intern

Job Description

As a Product Marketing Intern, you will play a crucial role in supporting the product marketing team in effectively promoting and positioning our company''''s products in the market. This is a hands-on role that offers a unique opportunity to learn about various aspects of product marketing while contributing to real-world projects. You will work closely with cross-functional teams such as product management, sales, and design to create compelling marketing materials and strategies that drive customer engagement and growth. 

Responsibilities

Product Launch Support: Assist in planning and executing product launches, including coordinating promotional activities, preparing launch materials, and tracking launch performance.

Content Creation: Assist in creating and editing marketing collateral such as product brochures, datasheets, presentations, case studies, and website content.

Sales Enablement: Collaborate with the sales team to develop sales tools, training materials, and resources that empower them to effectively communicate product benefits to clients.

Competitor Analysis: Monitor competitor activities, pricing strategies, and product offerings to identify opportunities and challenges for our products.

Collaboration: Work closely with cross-functional teams to gather insights, share updates, and ensure alignment between product development and marketing efforts. Coordinating with sales teams on campaign execution, including developing presentations for clients.

Monitoring the performance of campaigns and identifying opportunities for improvement.

Qualification & Skills 

• Currently pursuing a degree in Marketing, Business, Communications, Engineering or a related field.
• Strong written and verbal communication skills.
• Creative mindset with an eye for design and detail.
• Familiarity with digital marketing & product tools and platforms is a plus.
• Basic understanding of market research and analysis.
• Proficiency in online collaboration tools, content creation tools, Gen AI, and Microsoft Office suite (Word, Excel, PowerPoint).
• Ability to work independently and collaboratively in a fast-paced environment.
• Enthusiasm for learning about product marketing and contributing innovative ideas

What can you expect to learn with ideaForge?

1. Get an insider view into how the biggest drone manufacturer in India builds products
2. Build your skills and get exposure across hardware, software, and service product lines.
3. Be part of the evolving DeepTech ecosystem in India :)

Skills