Manager, Digital Marketing - Amazon

Job Description

Description

We are currently seeking a talented and experienced Manager of Digital Marketing to join our team at Amazon. In this role, you will be responsible for developing and executing the digital marketing strategies to promote our brand and drive customer acquisition and engagement. You will work closely with cross-functional teams and external agencies to optimize our digital presence and ensure our marketing campaigns are aligned with our business goals. This is a great opportunity for a results-oriented marketing professional who is passionate about leveraging digital channels to maximize brand exposure and customer conversion.

Responsibilities

• Develop and implement digital marketing strategies to drive brand awareness, customer acquisition, and engagement across multiple digital platforms
• Manage and optimize paid search, display advertising, and social media campaigns to maximize ROI
• Monitor and analyze key performance metrics such as click-through rate, conversion rate, and customer retention to identify opportunities for improvement
• Collaborate with creative teams to develop engaging and impactful digital assets, including banners, videos, and landing pages
• Stay up-to-date with the latest trends and best practices in digital marketing and provide recommendations on new technologies and channels to reach our target audience
• Lead cross-functional teams and external agencies to execute marketing campaigns and ensure deliverables are met on time and within budget
• Use data-driven insights to develop customer segmentation and targeting strategies that drive personalized and relevant marketing communications

Requirements

• Bachelor's degree in Marketing or a related field
• Minimum of 5 years of experience in digital marketing, preferably in an e-commerce or technology company
• Demonstrated success in developing and executing digital marketing campaigns that drive measurable results
• Strong analytical skills and experience with web analytics tools such as Google Analytics
• Proven experience managing and optimizing paid search and display advertising campaigns
• Proficiency in using digital marketing platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
• Excellent communication and project management skills

Skills