Senior Product Marketing Manager

Job Description

Description

We are seeking a highly experienced and motivated Senior Product Marketing Manager to lead our product marketing efforts. As a key member of our marketing team, you will play a critical role in driving the success of our products and maximizing market adoption.

In this role, you will be responsible for developing and implementing effective product marketing strategies that effectively communicate the value proposition of our products to customers and prospects. You will work closely with cross-functional teams, including product management, sales, and creative, to develop and execute go-to-market plans and campaigns.

The ideal candidate will have a deep understanding of the product marketing landscape, strong analytical skills, and excellent communication and leadership skills. You should have a proven track record of successfully launching and marketing innovative products in the technology industry.

Responsibilities

• Develop and execute comprehensive product marketing strategies that drive product awareness, adoption, and customer satisfaction
• Collaborate with product management to gather market insights and develop value propositions that resonate with target customers
• Create compelling product messaging and positioning that clearly articulates the unique value of our products in the market
• Lead the development of sales enablement materials, such as sales presentations, battle cards, and product demos
• Drive the creation of marketing collateral, including product datasheets, case studies, and whitepapers
• Work closely with the creative team to develop engaging content for digital and offline marketing campaigns
• Monitor market trends and competitive landscape to identify new opportunities and challenges

Requirements

• Bachelor's degree in marketing, business, or related field; MBA preferred
• Minimum of 8 years of experience in product marketing, preferably in the technology industry
• Proven track record of successfully launching and marketing innovative products
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to collaborate and work effectively in a cross-functional team environment
• Strong leadership and project management skills
• Ability to thrive in a fast-paced, high-growth environment

Skills