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Website & Digital Marketing Specialist
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Job Description
Description
We are seeking a dynamic and talented Website & Digital Marketing Specialist to join our team. As a Website & Digital Marketing Specialist, you will play a crucial role in enhancing our online presence and driving customer engagement. You will be responsible for managing our website, developing and implementing digital marketing campaigns, analyzing data, and Optimizing strategies to ensure maximum effectiveness.
The ideal candidate will have a solid understanding of website development and design, proficiency in digital marketing tools and techniques, and a strong analytical mindset. You should also have excellent communication skills and be able to collaborate effectively with cross-functional teams.
Responsibilities
- Manage and update company website, ensuring content is accurate and user-friendly
- Develop and execute digital marketing strategies to drive traffic and engagement
- Implement SEO techniques to improve search engine rankings and organic traffic
- Create and manage online marketing campaigns across various channels, such as social media, email, and display advertising
- Monitor and Analyze website and campaign performance, providing regular reports and recommendations for improvement
- Conduct market research and competitor analysis to stay informed about industry trends and best practices
- Collaborate with internal teams to create compelling and Impactful content that aligns with brand standards and objectives
Requirements
- Bachelor's degree in marketing, communications, or a related field
- Proven experience in website management and digital marketing
- Proficiency in CMS platforms (such as WordPress) and digital marketing tools (such as Google Analytics and AdWords)
- Strong knowledge of SEO principles and best practices
- Familiarity with HTML, CSS, and JavaScript
- Excellent analytical skills and ability to interpret data
- Strong attention to detail and Organizational abilities
- Outstanding communication and collaboration skills
Skills
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