Entry Level Media Analyst (Remote)

Job Description

We have an opening for a Analyst, Entry level Media Analytics on the Media Investment Optimization (MIO) team. This individual possesses understanding of marketing analytics, measurement, and strategic insight. They work cross-functionally and collaboratively providing media spend and attribution insights into the vehicle brand and enterprise business marketing teams at both the Tier 1 and Tier 2 levels.

Requirements

• Deliver media mix model (MMM) insights for the brand, helping them tie back media touches to both online and offline conversions
• Manage project plans, timelines, ad-hoc requests, and the daily implementation of the MIO program as part of the broader MIO Team
• Partner with agency teams to ensure data quality and accuracy
• Become an expert in the MIO MMM/Unified SaaS tool
• Help the GM brand teams understand MIO data and metrics and how it relates to business objectives
• Translate MIO findings into stories to make complex things simple to understand and translate into measurable actions

Additional Job Description

• 1+ years' experience in marketing analytics, strategy, marketing consulting, etc. (client-side experience a plus)
• Experience using MMM models for media budget allocation and optimization
• Experience in the advertising or marketing tech industry, a digital marketing agency, or market research company within the automotive industry
• A highly effective cross functional communicator in both written and verbal skill
• Experience with data analytics and/or statistical concepts
• Ability and willingness to learn in a fast-paced environment
• Bachelor's degree in a related field

Technical Skills

• Direct experience using an MMM tool with companies like Neustar, Ipsos MMA, Analytic Partners, etc.
• Experience utilizing other analytical software tools
• Experience with PowerPoint, Excel, and Power BI a plus

Skills