Lifecycle Marketing Manager

Job Description

Description

We are seeking a skilled and talented Lifecycle Marketing Manager to join our team. As a Lifecycle Marketing Manager, you will be responsible for developing and executing a variety of marketing initiatives to improve customer retention and loyalty, drive engagement and improve customer experiences. The successful candidate will be an experienced marketing professional with a track record of creating and executing successful lifecycle marketing campaigns.

Responsibilities

• Develop and implement a lifecycle marketing strategy that drives engagement, retention, and growth.
• Create and launch automated campaigns that align with various stages of the customer journey.
• Analyze campaign performance and optimize campaigns to improve key metrics such as customer lifetime value, retention, and engagement.
• Develop and maintain a deep understanding of customer behaviors, preferences, and needs to inform segmentation, targeting, and messaging strategies.
• Collaborate with cross-functional teams, including product, data, and design, to support the development of new and existing products that optimize for lifetime value.
• Continually monitor emerging trends and technologies in the lifecycle marketing space and make recommendations for new test initiatives.
• Use data-driven insights to make informed decisions and improve campaign performance.

Requirements

• Bachelor's degree in Marketing or a related field.
• A minimum of 5 years of experience in a marketing role, with an emphasis on lifecycle marketing.
• Proven ability to create, implement, and optimize complex lifecycle marketing campaigns.
• Strong knowledge of CRM and marketing automation systems.
• Strong analytical skills and the ability to gather insights from data to inform marketing strategies.
• Excellent communication and collaboration skills, with the ability to work with cross-functional teams.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

Skills