Digital Marketing

Job Description

Job Responsibilities: 

- Build a digital marketing roadmap for Seniors Today and create unique positioning, strong communication for the digital platform and identify target audience

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Set campaign and activity KPIs, budgets and measure ROIs accordingly

- Oversee all social media accounts

- Manage and improve online content, improve SEO performance and use Google Analytics to collect website performance intelligence

- Forecast sales performance trends and act proactively to increase our market penetration

- Create sales funnel to improve conversions

- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies and improve campaign effectiveness

- Motivate digital marketing team to achieve goals

- Monitor competition and drive brand saliency

- Stay up-to-date with digital technology developments

- Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey

- Conduct on-site and off-site SEO competitor analysis, execute SEO strategies (including link building). Using web tools to track site traffic and rankings to maximize organic visitors.

Competencies Requirement:

1) Knowledge

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Strong understanding of how all current digital marketing channels function

- Solid knowledge of online marketing tools and best practices

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Familiarity with web design

2) Skill Set

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills

Skills